Rori Gallagher

Marketing communications professional

About Me

Rori Gallagher is a marketing communications professional and former journalist, specializing in developing effective stories using market research data.

In summer 2012, Rori worked as a marketing intern at Mass Relevance in Austin, where she project managed a thought leadership research project on the impact of social media integration. She also contributed content to Mass Relevance's marketing communications efforts in the form of blog posts, client success stories, and newsletter articles.

Before entering the marketing field, Rori was a public radio journalist. She produced for NPR's On Point with Tom Ashbrook at WBUR in Boston and for The California Report at KQED in San Francisco. She was also an independent reporter, filing stories nationally for NPR, statewide for The California Report, and locally for public radio stations in the Bay Area. Rori's journalism work has been honored by the Journalism Center on Children and Families, the Syracuse Press Club, and the William Randolph Hearst Foundation.

She has an M.S. in Mass Communication (with a concentration in Market Research) from Boston University, and a B.A. in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Marketing

I authored these marketing materials during my time at Mass Relevance.

Journalism

These are some of the stories that I reported as an independent radio reporter.

'Rent' Gets A High School Makeover

aired 12/4/08 on NPR's All Things Considered

More than 50 student groups across the country are performing Jonathan Larson's edgy rock opera Rent this school year. Like the Broadway show, Rent School Edition is centered on a group of friends in the 1990s dealing with AIDS, gender identity, homosexuality, drug addiction and poverty.

Carbon Offset Kiosks Help Air Travelers Ditch Guilt

aired 9/29/09 on NPR's Morning Edition

If you're an environmentally conscious traveler, you may be feeling a little bit guilty about flying these days. Airplanes spew harmful greenhouse gases into the air. Well, San Francisco International is the first airport in the country that may be able to ease some of that guilt. It's installed carbon offset kiosks in several terminals. Rori Gallagher explains.

What's For Lunch In Silicon Valley

aired 3/28/10 on NPR's Weekend Edition

The dot-com bubble has long since burst, but one Silicon Valley perk is alive and well: free lunch. Rori Gallagher takes us behind the scenes of one well-known company's kitchen.

Veterans and Chronic Pain

aired 5/30/10 on Sound Medicine

Veterans often struggle with chronic pain as a result of injuries, sometimes multiple injuries—physical and psychological. Rori Gallagher has this profile of one man not only coping with his own pain, but training to turn around and help others like him succeed in the fight.

Skills

  • News Writing
  • Google Analytics
  • WordPress
  • SPSS
  • Quantitative Research
  • Survey Design
  • Market Research
  • Marketing Communications
  • Salesforce
  • Google AdWords
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